Interactive Carousels in Email: HP ENVY & B&Q Outdoor Furniture

This week we were treated to not one but TWO campaigns featuring image carousels and I'm especially excited about both of these campaigns for reasons I'll explain below...

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Tracking User Interactions in Email With Google Analytics

This is a follow up to Tracking User Interactions in Email (Part 1) which covered the mechanics of tracking user interactions in email using the selective loading of background images. This post will cover how to use Google Analytics to serve

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