I built an interactive email for Email on Acid’s 4th of July campaign with a “Choose Your Adventure” format. The email featured a scenario that is so familiar to those of us who build email campaigns, where a bug is discovered right
Rémi Parmentier wrote about an experimental technique that allows background images to work in the Gmail Android App for Non Google Accounts (GANGA). You see when Gmail announced support for embedded styles and media queries in the Gmail App, they neglected to
I was interviewed by the folks at MailChimp for a newsletter series they were doing on interactive email. FreshInbox: On a Mission to Take Interactive Email Mainstream FreshInbox founder Justin Khoo — who started his career as an internet engineer for GE, built websites
Yahoo! Mail released an update that came with a new UI, a few new features and some performance improvements. Yahoo! Mail also made some tweaks on how they process CSS as well. The significant change is that the new Yahoo! Mail no
If you've been experimenting with interactive email, you may find that carousels with image thumbnails may not trigger in Yahoo! Mail or AOL when viewed in Internet Explorer even though they support interactivity. Thankfully there are workarounds that allow you put
Cheetah Digital (Formerly Experian Cross Channel Marketing) released their 2016 Q4 Quarterly email benchmark report earlier this year. A portion of their report covered the topic of Kinetic or Interactive Email. There report gives a good overview on what kinetic email can
There is a misconception that image maps are poorly supported among email clients.
This article goes over which clients support image maps as well as some of the advantages and disadvantageous of using them in your campaigns.