Email Marketing

Gmail Testing Subject Line Images with Promotion Cards

It looks like Gmail is taking another shot at cover images for email. Rafael Viana discovered that an email in his Gmail Android inbox contained an image under the subject line of an email from Booking.com. Upon further inspection, it appears that

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Email Monks Email Design Contest

The folks at Email Monks are running a design contest with some pretty cool prizes. If you want a chance to show off that cool interactive email you built last year, now is the time to do it! The contest ends on

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Cheetah Digital Report: Kinetic Email Increases Click-to-Open Rate by 10%

Cheetah Digital (Formerly Experian Cross Channel Marketing) released their 2016 Q4 Quarterly email benchmark report earlier this year. A portion of their report covered the topic of Kinetic or Interactive Email. There report gives a good overview on what kinetic email can

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Gmail supports the Style tag!… Well sort of

Will you be surprised to hear you can actually put CSS including pseudo-classes like :hover in a <style> block and have them work in Gmail? Well as I found out recently, you can! ...

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4 Email Examples that are Pushing the Envelope of Email

Animated gifs can be an effective technique to increase reader engagement by catching the eye of the recipient. There are a number of alternative innovative ways to boost reader engagement, and here are 4 of my favorites in terms of originality and

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Here’s a Tool to Test Featured Images for Gmail’s new Promotions Tab Grid View Layout

I wrote this tool over the weekend to experiment with Google's new Featured Images markup that allows the sender to designate a "featured image" of the email to be displayed when the recipient opens the Promotions tab in Grid View.

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Why Your Email May be Missing a Featured Image in the Gmail Grid View [Updated]

Gmail launched Grid View two days ago that featured listed emails in a grid view like a Pinterest pinboard. One thing caught my eyes immediately. A fair number of emails did not have a featured image even though there were fairly large images

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How to Create an Image Carousel for Email – Part 2 [Web & Desktop]

In Part 1 we saw how we can create a thumbnail driven image carousel for mobile email. This article will go over how to add support for Web & Desktop email clients such as Yahoo! Mail, Outlook.com and Outlook 2003...

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Gmail’s recent big marketshare bump

Litmus publishes a report of email marketshare based upon the statistics that they collect from emails that are tracked using their Email Analytics service. In the February 2014 report, I noticed Gmail made a leap from 3.02%

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Image Rollovers for Mobile and Non-Mobile Email

In previous articles we saw how we can implement interactive image rollovers for either webmail or mobile email.

This tutorial will go over how we can combine both techniques for an image rollover example that works with mobile AND non-mobile email

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