Kinetic Email

Swipe to Reveal Technique

Check out this swipe to reveal technique created by Daniel Sivan from Wired Messenger. This technique overlays a foreground image over a background and uses padding to "push" the image to the right of a container leaving a "handle" that the user

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Filmstrip Technique: Interactive Email in The Android Gmail App

Three of the biggest gripes about interactive email I hear (other than its a fad), is that interactive email is too complicated, its not supported in Gmail and that it won’t work in MailChimp. Here’s a technique that addresses all three!...

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Email on Acid’s Choose Your Adventure Interactive Email

I built an interactive email for Email on Acid’s 4th of July campaign with a “Choose Your Adventure” format. The email featured a scenario that is so familiar to those of us who build email campaigns, where a bug is discovered right

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My Interview With MailChimp

I was interviewed by the folks at MailChimp for a newsletter series they were doing on interactive email. FreshInbox: On a Mission to Take Interactive Email Mainstream FreshInbox founder Justin Khoo — who started his career as an internet engineer for GE, built websites

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Cheetah Digital Report: Kinetic Email Increases Click-to-Open Rate by 10%

Cheetah Digital (Formerly Experian Cross Channel Marketing) released their 2016 Q4 Quarterly email benchmark report earlier this year. A portion of their report covered the topic of Kinetic or Interactive Email. There report gives a good overview on what kinetic email can

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Implementing Navigation Controls in Image Carousels for Email

This article goes into the nitty gritty of using the CSS :checked selector and checkboxes to implement navigation controls for a carousel in email.

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How to Restart CSS Animations in Email Using The :active Pseudo-Class

One of the questions often asked about CSS animations is "Why use CSS animations when an animated gif works in many more clients?"

Until now, the answer seems to be that CSS animations are more fluid, has smaller filesize and a much higher

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Sonic the Hedgehog Game in Email

One of the exciting possibilities of interactive email is games. Kristian Robinson of Two built two really cool versions of Sonic the Hedgehog games that you can play within an email. I was blown away with the slick execution of both

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Holiday Interactive Emails

The holidays are a busy time for email marketers as it is the peak shopping season. However the holidays also provide a ripe opportunity to for email marketers to fire up their creative juices.

Here are some really cool campaigns that

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CSS Animations: Star Wars in Email Redux

The recent highly anticipated Star Wars spin off Rogue One featured the iconic AT-AT walkers in a pitched battle scene. I thought it would be apt to bring attention to this article posted last year featuring an animated AT-AT walker rendered in

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