Holiday Interactive Emails

The holidays are a busy time for email marketers as it is the peak shopping season. However the holidays also provide a ripe opportunity to for email marketers to fire up their creative juices.

Here are some really cool campaigns that leverage interactivity and advanced CSS animations that were sent this past holiday season.

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Interactive Puzzle in an Email

I built an interactive puzzle for an Email on Acid promo. It features rotating four letter combinations that when unlocked displayed a link for a coupon. There were quite a lot of techniques put into the example and it was really fun to build.

Check out this tutorial on the techniques used in the email.

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Minesweeper Interactive Email: An Interview with Camille Palu and miah roberts

Camille and miah have been creating some pretty cool interactive emails lately on their table tr td website. One of the really cool ones is this interactive Minesweeper game that you can play right in the email!

Check out this interview I did with Camille and miah on the Email on Acid Blog.

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CSS Animations: Star Wars in Email Redux

The recent highly anticipated Star Wars spin off Rogue One featured the iconic AT-AT walkers in a pitched battle scene. I thought it would be apt to bring attention to this article posted last year featuring an animated AT-AT walker rendered in CSS inside an email.

Check out the article.

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How to Implement the Ken Burns Effect in Email

Ken Burns effects are slow pan and zoom animations that are often applied to images to bring about a "video like" quality. The effects can liven up a carousel or can be used with other interactive techniques to make an email more engaging.

Learn how to add Ken Burns effects to your email...

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Interactive Hotspots in Email

Interactive hotspots, or user initiated information overlays are an effective way to deliver additional contextual information on an image.

This article goes over how to implement hotspots in email as well as showcase some examples of effective hotspot implementations...

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Four Interactive Email Fallback Strategies

A key consideration when building interactive email or kinetic campaigns is fallback content planning. Specifically what content to display in clients that do not support interactive email content.

Check out this article to learn the four fallback strategies.

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Recording of the Webinar on Gmail’s Responsive Email Update

Email on Acid organized a webinar covering the new changes that Gmail rolled out in late September.

Among the presenters were Mark Robbins from Rebelmail, Eric Lepetit from Nest and yours truly.

We covered topics from what Gmail announced, why its a really really big deal, to the potential issues that email designers may encounter with the new Gmail.

Watch it here: https://vimeo.com/186281155

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Gmail Rolls Out Media Queries Support BUT…

Its finally here! Gmail rolled out support for embedded styles and media queries yesterday night.

Super awesome! However, all is not hunky dory...

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Responsive Email in Gmail: A Win For the Email Community

The email community banded together and tried to convince the Gmail team that supporting embedded styles and media queries would lead to a better user experience for their own users. For a long time, nothing seemed to change.

Finally, it looks like we were heard...

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