{"id":2321,"date":"2015-11-09T23:49:59","date_gmt":"2015-11-09T23:49:59","guid":{"rendered":"http:\/\/freshinbox.com\/blog\/?p=2321"},"modified":"2015-12-20T00:14:57","modified_gmt":"2015-12-20T00:14:57","slug":"prets-kinetic-email-case-study","status":"publish","type":"post","link":"https:\/\/freshinbox.com\/blog\/prets-kinetic-email-case-study\/","title":{"rendered":"Pret’s Kinetic Email Case Study on Campaign Monitor"},"content":{"rendered":"

\"pret-compare2\"<\/a>
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Note:<\/b> This campaign was created before iOS9 which require a special fix<\/a> to get sibling selectors working.<\/i><\/p>\n

Check out this case study of a kinetic campaign<\/a> featuring an interactive smoothie cup the digital agency big<\/b>dog<\/a> created for Pret, a British sandwich retail chain featuring their line of smoothies.

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\"pret-animated-cup4-20151028\"<\/a><\/p>\n

Click here to see the email<\/a>.
\n(Requires a modification to work in iOS9<\/i>)<\/center>
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The kinetic version featured an empty cup and the recipient could watch the cup fill up by selecting from six different flavors. The fallback version featured a stack of smoothies with the cup jackets spelling BRRRRRRRRRRRISTA which I thought was neat. <\/p>\n

I really like this email for a few reasons. I found the smoothie carousel brought with it a sense of fun and delight when the recipient selected an option and watched the smoothe cup fill itself. I also felt that a lot of thought was put into the fallback design so that recipients who weren’t able to see the carousel got to see something cool as well!<\/p>\n

The word “wonky” in the view in browser text played into the fun aspect of the campaign.<\/p>\n

\"pret-wonky\"<\/p>\n





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