{"id":3069,"date":"2016-09-20T16:55:25","date_gmt":"2016-09-20T16:55:25","guid":{"rendered":"http:\/\/freshinbox.com\/blog\/?p=3069"},"modified":"2016-09-20T16:55:25","modified_gmt":"2016-09-20T16:55:25","slug":"gmail-responsive-email-win-for-email-community","status":"publish","type":"post","link":"https:\/\/freshinbox.com\/blog\/gmail-responsive-email-win-for-email-community\/","title":{"rendered":"Responsive Email in Gmail: A Win For the Email Community"},"content":{"rendered":"

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You might still be in disbelief after reading Google’s announcement<\/a> that Gmail will be supporting embedded styles and media queries. You are certainly not alone. Check out this article for a breakdown of the announcement<\/a>.<\/p>\n

This is a really big deal<\/a> as it is the fruit of years of tireless efforts of the email community advocating for better CSS support in Gmail.<\/p>\n

\"twitter-reactions-opt\"<\/div>\n

Email designers were disappointed when Gmail launched in 2004 without embedded style support. When Google replaced the native Android client<\/a> that supported responsive email with the Gmail app, it became a colossal issue as emails would no longer be rendered using media queries in millions of Android devices.<\/p>\n

This problem was further compounded when Gmail introduced rendering quirks<\/a> in each of their clients necessitating time consuming hacks<\/a>. It became so bad that many email designers started to hate Gmail more than Outlook.<\/p>\n

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\nSource: R\u00e9mi Parmentier<\/a>

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The email community banded together and tried to convince the Gmail team that supporting embedded styles and media queries would lead to a better user experience for their own users. For a long time, nothing seemed to change.<\/p>\n

Finally, it looks like we were heard.

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8 Ways The Email Community Reached Out To Gmail.<\/h3>\n



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1. Social Media<\/h4>\n

Social media was a natural channel to vent our frustrations with Gmail. Many #emailgeeks on Twitter voiced their displeasure with Gmail\u2019s lack of <style> support by trolling… I mean tweeting complaints to @gmail<\/a>, Gmail’s twitter account, with hashtags such as #letsfixemail and #canhasstyle. <\/p>\n

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<!–[if @gmail<\/a>]>
<p>Oh no! You are using a mail client that doesn't have any <style> or class=""<\/p>
<![endif]–>#CanHasStyle<\/a>#LetsFixEmail<\/a><\/p>\n

— Mike Ragan (@Mike_Ragan) January 21, 2015<\/a><\/p><\/blockquote>\n