{"id":3244,"date":"2016-10-11T02:33:07","date_gmt":"2016-10-11T02:33:07","guid":{"rendered":"http:\/\/freshinbox.com\/blog\/?p=3244"},"modified":"2016-10-19T02:38:13","modified_gmt":"2016-10-19T02:38:13","slug":"four-interactive-email-fallback-strategies","status":"publish","type":"post","link":"https:\/\/freshinbox.com\/blog\/four-interactive-email-fallback-strategies\/","title":{"rendered":"Four Interactive Email Fallback Strategies"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/freshinbox.com\/blog\/wp-content\/uploads\/2015\/11\/pret-compare2.png\" alt=\"pret-compare2\" width=\"550\" class=\"aligncenter size-full wp-image-2330\" srcset=\"https:\/\/freshinbox.com\/blog\/wp-content\/uploads\/2015\/11\/pret-compare2.png 687w, https:\/\/freshinbox.com\/blog\/wp-content\/uploads\/2015\/11\/pret-compare2-300x262.png 300w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/p>\n<p>A key consideration when building interactive email or kinetic campaigns is fallback content planning. Specifically what content to display in clients that do not support interactive email content.<\/p>\n<p>Check out this article to learn the <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-development\/four-interactive-email-fallback-strategies\">four fallback strategies<\/a>.<\/p>\n<p><BR><BR><\/p>\n<div style=\"padding:10px; border: 2px solid #99C731;background-color:#FFF8DC;border-radius:5px;\">\n<form action=\"https:\/\/freshinbox1.createsend.com\/t\/i\/s\/adrmi\/\" method=\"post\" id=\"subForm\">\n<span class=\"fisub_header\" style=\"font-weight:bold;\">Subscribe to the #EmailGeeks Newsletter<\/span>\n<p><input id=\"fieldEmail\" name=\"cm-adrmi-adrmi\" type=\"email\" style=\"width:90%\" required placeholder=\"Your Email Address\" \/><\/p>\n<p><button type=\"submit\">Subscribe<\/button><\/p>\n<\/form>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A key consideration when building interactive email or kinetic campaigns is fallback content planning. Specifically what content to display in clients that do not support interactive email content.<BR><BR><\/p>\n<p>Check out this article to learn the <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-development\/four-interactive-email-fallback-strategies\">four fallback strategies<\/a>.<\/p>\n","protected":false},"author":2,"featured_media":2330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[48,24],"tags":[],"_links":{"self":[{"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/posts\/3244"}],"collection":[{"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/comments?post=3244"}],"version-history":[{"count":1,"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/posts\/3244\/revisions"}],"predecessor-version":[{"id":3245,"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/posts\/3244\/revisions\/3245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/media\/2330"}],"wp:attachment":[{"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/media?parent=3244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/categories?post=3244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/tags?post=3244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}