{"id":3447,"date":"2017-07-12T04:58:08","date_gmt":"2017-07-12T04:58:08","guid":{"rendered":"http:\/\/freshinbox.com\/blog\/?p=3447"},"modified":"2017-09-12T21:28:47","modified_gmt":"2017-09-12T21:28:47","slug":"cheetah-digital-report-kinetic-email-increases-click-to-open-rate-by-10","status":"publish","type":"post","link":"https:\/\/freshinbox.com\/blog\/cheetah-digital-report-kinetic-email-increases-click-to-open-rate-by-10\/","title":{"rendered":"Cheetah Digital Report: Kinetic Email Increases Click-to-Open Rate by 10%"},"content":{"rendered":"<p><a href=\"https:\/\/cheetahdigital.com\/\">Cheetah Digital<\/a> (Formerly Experian Cross Channel Marketing) released their 2016 Q4 Quarterly email benchmark report earlier this year. A portion of their report covered the topic of Kinetic or Interactive Email. There report gives a good overview on what kinetic email can do but the key number in the report is that kinetic email increased unique click rates by 18% and click-to-open rates by more than 10%.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/freshinbox.com\/blog\/wp-content\/uploads\/2017\/07\/cheetah-ctor.png\" alt=\"cheetah-ctor\" width=\"400\" height=\"238\" class=\"aligncenter size-full wp-image-3449\" srcset=\"https:\/\/freshinbox.com\/blog\/wp-content\/uploads\/2017\/07\/cheetah-ctor.png 400w, https:\/\/freshinbox.com\/blog\/wp-content\/uploads\/2017\/07\/cheetah-ctor-300x178.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>The report also contains a good summary of interactive email techniques.<\/p>\n<p><strong><a href=\"https:\/\/www.cheetahdigital.com\/sites\/default\/files\/2017-07\/Q4%202016%20North%20America%20Email%20Benchmark%20Report.pdf\">Read the Report<\/a><\/strong><\/p>\n<p><BR><BR><\/p>\n<div style=\"padding:10px; border: 2px solid #99C731;background-color:#FFF8DC;border-radius:5px;\">\n<form action=\"https:\/\/freshinbox1.createsend.com\/t\/i\/s\/adrmi\/\" method=\"post\" id=\"subForm\">\n<span class=\"fisub_header\" style=\"font-weight:bold;\">Subscribe to the #EmailGeeks Newsletter<\/span>\n<p><input id=\"fieldEmail\" name=\"cm-adrmi-adrmi\" type=\"email\" style=\"width:90%\" required placeholder=\"Your Email Address\" \/><\/p>\n<p><button type=\"submit\">Subscribe<\/button><\/p>\n<\/form>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cheetah Digital (Formerly Experian Cross Channel Marketing) released their 2016 Q4 Quarterly email benchmark report earlier this year. A portion of their report covered the topic of Kinetic or Interactive Email. There report gives a good overview on what kinetic email can do but the key number in the report is that kinetic email increased [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19,47,1],"tags":[],"_links":{"self":[{"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/posts\/3447"}],"collection":[{"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/comments?post=3447"}],"version-history":[{"count":3,"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/posts\/3447\/revisions"}],"predecessor-version":[{"id":3452,"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/posts\/3447\/revisions\/3452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/media\/3450"}],"wp:attachment":[{"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/media?parent=3447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/categories?post=3447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freshinbox.com\/blog\/wp-json\/wp\/v2\/tags?post=3447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}