{"id":3508,"date":"2017-09-21T18:22:40","date_gmt":"2017-09-21T18:22:40","guid":{"rendered":"http:\/\/freshinbox.com\/blog\/?p=3508"},"modified":"2017-11-08T22:12:39","modified_gmt":"2017-11-08T22:12:39","slug":"filmstrip-technique-interactive-email-in-the-android-gmail-app","status":"publish","type":"post","link":"https:\/\/freshinbox.com\/blog\/filmstrip-technique-interactive-email-in-the-android-gmail-app\/","title":{"rendered":"Filmstrip Technique: Interactive Email in The Android Gmail App"},"content":{"rendered":"

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Three of the biggest gripes about interactive email I hear (other than its a fad), is that interactive email is too complicated, its not supported in Gmail and that it won’t work in MailChimp. Here’s a technique that addresses all three!<\/p>\n

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View the example here.<\/a><\/B>

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The core of the Filmstrip technique is that it leverages named anchors<\/a> instead of radio buttons to drive the interactivity. You code all the states of an interactive email in a series of frames (like in a filmstrip) and then you place links in the frame that refer to named anchors associated with other frames. Then you wrap them inside a container that shows only a single frame. Its actually quite simple. However it does come with a few shortcomings.<\/p>\n

Read all about the pros and cons in the Email on Acid blog.
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