I built an interactive email for Email on Acid’s 4th of July campaign with a “Choose Your Adventure” format. The email featured a scenario that is so familiar to those of us who build email campaigns, where a bug is discovered right before an email is about to go out and you’re faced with choices to go about addressing the problem.
I also wrote a blog post distilling the basic mechanism of that email into an “interactive quiz” format.
Check out the email here.
(View in a Webkit browser like Chrome or Safari)
You can read the tutorial here.