Targeting The New Responsive Gmail With CSS [Updated]

With the new Gmail update it is now harder to use CSS to distinguish Gmail that doesn't support advanced CSS3 like interactivity and animations from clients like the iPhone email client that does.

Thankfully, uber email developer Mark Robbins from Rebel came up with a solution that allows you to apply a set of CSS that is only active within Gmail and Inbox.

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Microsoft Interactive Email That Does Not Work on Microsoft Email Clients

I came across this interactive email featuring Microsoft Surface computers. The email uses an interactive accordion to display a list of Surface devices that expand and collapse when the recipient taps or clicks on an arrow within the accordion. I thought that this email was very well executed – it was simple and the interactivity [...]

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Email on Acid’s Choose Your Adventure Interactive Email

I built an interactive email for Email on Acid’s 4th of July campaign with a “Choose Your Adventure” format. The email featured a scenario that is so familiar to those of us who build email campaigns, where a bug is discovered right before an email is about to go out and you’re faced with choices [...]

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“Fake” Background Image Technique for Gmail App for Non Google Accounts (GANGA)

Rémi Parmentier wrote about an experimental technique that allows background images to work in the Gmail Android App for Non Google Accounts (GANGA). You see when Gmail announced support for embedded styles and media queries in the Gmail App, they neglected to mention that the support was only for Google accounts like Gmail or GSuite [...]

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My Interview With MailChimp

I was interviewed by the folks at MailChimp for a newsletter series they were doing on interactive email. FreshInbox: On a Mission to Take Interactive Email Mainstream FreshInbox founder Justin Khoo — who started his career as an internet engineer for GE, built websites for startups during the dot-com boom, and worked on early voice recognition technology [...]

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The New Yahoo! Mail and How to Target It

Yahoo! Mail released an update that came with a new UI, a few new features and some performance improvements. Yahoo! Mail also made some tweaks on how they process CSS as well. The significant change is that the new Yahoo! Mail no longer strips display:none styles when applied inline. Since this release is considered “beta”, [...]

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Labels With Images May Not Be Clickable in Internet Explorer

If you've been experimenting with interactive email, you may find that carousels with image thumbnails may not trigger in Yahoo! Mail or AOL when viewed in Internet Explorer even though they support interactivity. Thankfully there are workarounds that allow you put images within labels that will work in Internet Explorer...

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Email on Acid Releases Plugins for Chrome and Dreamweaver

Email on Acid releases plugins to speed up email testing by letting email developers kick start tests directly from Chrome and Dreamweaver.

EOA Chrome Extension

EOA Dreamweaver Plugin

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Targeting AOL Mail

If your design needs some tweaking in AOL Mail, this article covers some techniques you can use to target your fixes just for this email client.

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Cheetah Digital Report: Kinetic Email Increases Click-to-Open Rate by 10%

Cheetah Digital (Formerly Experian Cross Channel Marketing) released their 2016 Q4 Quarterly email benchmark report earlier this year. A portion of their report covered the topic of Kinetic or Interactive Email. There report gives a good overview on what kinetic email can do but the key number in the report is that kinetic email increased [...]

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