Four Interactive Email Fallback Strategies

A key consideration when building interactive email or kinetic campaigns is fallback content planning. Specifically what content to display in clients that do not support interactive email content.

Check out this article to learn the four fallback strategies.

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Targeting The New Responsive Gmail With CSS

With the new Gmail update it is now harder to use CSS to distinguish Gmail that doesn't support advanced CSS3 like interactivity and animations from clients like the iPhone email client that does.

Thankfully, uber email developer Mark Robbins from Rebelmail came up with a solution that allows you to apply a set of CSS that is only active within Gmail and Inbox.

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Recording of the Webinar on Gmail’s Responsive Email Update

Email on Acid organized a webinar covering the new changes that Gmail rolled out in late September.

Among the presenters were Mark Robbins from Rebelmail, Eric Lepetit from Nest and yours truly.

We covered topics from what Gmail announced, why its a really really big deal, to the potential issues that email designers may encounter with the new Gmail.

Watch it here:

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Gmail Rolls Out Media Queries Support BUT…

Its finally here! Gmail rolled out support for embedded styles and media queries yesterday night.

Super awesome! However, all is not hunky dory...

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Responsive Email in Gmail: A Win For the Email Community

The email community banded together and tried to convince the Gmail team that supporting embedded styles and media queries would lead to a better user experience for their own users. For a long time, nothing seemed to change.

Finally, it looks like we were heard...

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Gmail Announces Support for Embedded Styles and Media Queries

Today Gmail made a huge announcement that will forever change the way we code emails. Gmail will be supporting embedded styles! That means... you got it. No more inlining!

Here's Gmail's documentation on what is supported.

Read Geoff Phillips analysis on the Email on Acid blog on what this means for you.

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Falling Basketball With CSS Fixed Positioning

This is a cool interactive email featuring a falling basketball. This email takes advantage of the thin and tall nature of a mobile email client for its effect.

Apparently fixed positioning support is going away in iOS10. Here's your last chance to experience this technique before its gone.

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Gmail Supports display:none and Gmail iOS Font Fix Update

One of my most often used hacks is the dash hack or   hack to prevent the Gmail iOS app from drastically increasing the font size for certain emails. The technique took advantage of the fact that Gmail doesn't support display:none. With Gmail supporting display:none this technique no longer works.

Thankfully we can leverage the fact that Gmail doesn't support classes and ids to arrive at an alternative fix.

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Microsoft’s Slow March To Email Redemption

You might have tuned in to Litmus' "industry changing" announcement at the Litmus Conference that they will begin collecting feedback and bug reports on Microsoft's behalf for the various Outlook email clients. It is so good to hear that Microsoft is taking steps to embrace email designers in their email client development and I applaud Litmus for taking the initiative to establish the formal channel with the Outlook team. Last year...

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CSS Fixed Positioning in Email

Its one of the least understood CSS styles in email and also one of the most quirky - especially when it comes to iOS. The iOS Mail toolbars will obscure fixed positioning elements set to the very edge and z-indexes don't work reliably. However with patience you can do some cool things with fixed positioning...

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