How to Implement the Ken Burns Effect in Email

Ken Burns effects are slow pan and zoom animations that are often applied to images to bring about a "video like" quality. The effects can liven up a carousel or can be used with other interactive techniques to make an email more engaging.

Learn how to add Ken Burns effects to your email...

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Email on Acid Email Marketing Insights Survey

Want to know what's top of mind of #emailgeeks everywhere? Take this survey and you'll find out when its completed! There's also some sweet prizes such as a full year of Email on Acid testing and $250 Amex gift cards.

Take the survey...

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Interactive Hotspots in Email

Interactive hotspots, or user initiated information overlays are an effective way to deliver additional contextual information on an image.

This article goes over how to implement hotspots in email as well as showcase some examples of effective hotspot implementations...

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Four Interactive Email Fallback Strategies

A key consideration when building interactive email or kinetic campaigns is fallback content planning. Specifically what content to display in clients that do not support interactive email content.

Check out this article to learn the four fallback strategies.

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Targeting The New Responsive Gmail With CSS

With the new Gmail update it is now harder to use CSS to distinguish Gmail that doesn't support advanced CSS3 like interactivity and animations from clients like the iPhone email client that does.

Thankfully, uber email developer Mark Robbins from Rebelmail came up with a solution that allows you to apply a set of CSS that is only active within Gmail and Inbox.

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Recording of the Webinar on Gmail’s Responsive Email Update

Email on Acid organized a webinar covering the new changes that Gmail rolled out in late September.

Among the presenters were Mark Robbins from Rebelmail, Eric Lepetit from Nest and yours truly.

We covered topics from what Gmail announced, why its a really really big deal, to the potential issues that email designers may encounter with the new Gmail.

Watch it here: https://vimeo.com/186281155

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Gmail Rolls Out Media Queries Support BUT…

Its finally here! Gmail rolled out support for embedded styles and media queries yesterday night.

Super awesome! However, all is not hunky dory...

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Responsive Email in Gmail: A Win For the Email Community

The email community banded together and tried to convince the Gmail team that supporting embedded styles and media queries would lead to a better user experience for their own users. For a long time, nothing seemed to change.

Finally, it looks like we were heard...

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Gmail Announces Support for Embedded Styles and Media Queries

Today Gmail made a huge announcement that will forever change the way we code emails. Gmail will be supporting embedded styles! That means... you got it. No more inlining!

Here's Gmail's documentation on what is supported.

Read Geoff Phillips analysis on the Email on Acid blog on what this means for you.

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Falling Basketball With CSS Fixed Positioning

This is a cool interactive email featuring a falling basketball. This email takes advantage of the thin and tall nature of a mobile email client for its effect.

Apparently fixed positioning support is going away in iOS10. Here's your last chance to experience this technique before its gone.

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