Gmail No Longer Supports Interactive Email :(

As of today Gmail strips all attribute selectors and the :hover and :checked pseudo-class and that means no more interactivity in the Gmail inbox.

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Yahoo! Mail adds overflow:auto to elements with max-width and max-height

Last week, the email geek-verse blew up when certain emails especially hybrid coded emails started breaking in Yahoo! Mail. Although Yahoo! Mail and Gmail has always converted height to min-height, Yahoo! Mail went the extra mile and began converting width to min-width as well. This is a problem because hybrid emails frequently limit width with [...]

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Outlook.com Alters Styles of Elements Next to Checkboxes

Sometime over the past two weeks, OWA - Office 365 Webmail or the new Outlook.com started introducing side effects to their processing of checkboxes in email. Styles of elements following checkboxes are either removed or styles applied to checkboxes are being appended to these elements...

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Interactive Carousels in Email: HP ENVY & B&Q Outdoor Furniture

This week we were treated to not one but TWO campaigns featuring image carousels and I'm especially excited about both of these campaigns for reasons I'll explain below...

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Tracking User Interactions in Email With Google Analytics

This is a follow up to Tracking User Interactions in Email (Part 1) which covered the mechanics of tracking user interactions in email using the selective loading of background images. This post will cover how to use Google Analytics to serve up the tracking pixel and provide the tracking reports...

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Tracking Actions in Interactive Email

One of the questions I get a lot is, these interactive email techniques are great but how do I know if users are actually interacting with them? This article will cover some techniques on how you can track user interaction within an email with the selective loading of background images....

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Rollover Images in Email: Brown Bag Clothing & DirecTV

I've recently come across a few emails that incorporated rollover images. I'm actually quite surprised more emails are not using this technique considering how simple it is to implement. Here are two that I thought used the effect well.

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Ambient Animations in Email: Snow and Stars

Its the holidays and emails take on a certain holiday spirit. Logos take on some holiday cheer, reds and greens are added to the color palette and snow!

This is also the time where falling snow animations are added to emails. In the past this would involve animated gifs, but these days campaigns are incorporating CSS animations to bring that snowfall effect...

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Snowball Surprise: Shaking the Email

Animated gifs in email are popular, so how do you let the recipient know that the cool CSS effect you're using is not just another gif? Simple... animate the entire email!

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CSS in Email: Star Wars Edition

I was mulling around CodePen and found this super cool CSS animation featuring the Star Wars AT-AT walker of The Empire Strikes Back fame written by r4ms3s. I thought to myself, hmm I wonder if it will work in email?

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