Email Marketing

A Technical Take on iOS15 Mail Privacy Protection

By now the topic of Apple’s Mail Privacy Protection change for the upcoming iOS 15 is on everyone’s lips.  A Brief Overview On June 7, during Apple’s WWDC21 conference, it announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS

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Testing Apple’s Pixelgeddon: How To Build Your Own Email “Open” Tracking Pixel

During this year’s Apple WWDC conference, Apple announced an upcoming feature for iOS 15 that will be available for iOS devices called Mail Privacy Protection. One of the major features of Mail Privacy Protection is that images will be downloaded in the

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Gmail Starts Displaying Email Annotations Within the Main Promotions Tab List

Gmail annotations was a big development that Google brought to promotional emails in the Promotions tab. Originally, only two annotated emails were displayed at the top of the Promotions tab.

However, it is looking like Gmail is starting to display emails with

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Designing Creative Transactional Emails to Stand Out in the Inbox

Businesses that use email marketing use it explicitly to promote deals and product launches. However, they often ignore transactional emails which should be a fundamental part of their email marketing strategy. These are emails that are often overlooked as boring or unimportant,

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Google Chrome 81 Will Block Non-HTTPS Images in Email

Many brands and retailers are still sending emails with images that are loading through HTTP. However, the next Google Chrome update (Chrome 81) will cause emails with images loaded over HTTP (vs HTTPS) to no longer show up in some webmail providers.

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Gmail Testing Subject Line Images with Promotion Cards

It looks like Gmail is taking another shot at cover images for email. Rafael Viana discovered that an email in his Gmail Android inbox contained an image under the subject line of an email from Booking.com. Upon further inspection, it appears that

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Email Monks Email Design Contest

The folks at Email Monks are running a design contest with some pretty cool prizes. If you want a chance to show off that cool interactive email you built last year, now is the time to do it! The contest ends on

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Cheetah Digital Report: Kinetic Email Increases Click-to-Open Rate by 10%

Cheetah Digital (Formerly Experian Cross Channel Marketing) released their 2016 Q4 Quarterly email benchmark report earlier this year. A portion of their report covered the topic of Kinetic or Interactive Email. There report gives a good overview on what kinetic email can

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Gmail supports the Style tag!… Well sort of

Will you be surprised to hear you can actually put CSS including pseudo-classes like :hover in a <style> block and have them work in Gmail? Well as I found out recently, you can! ...

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4 Email Examples that are Pushing the Envelope of Email

Animated gifs can be an effective technique to increase reader engagement by catching the eye of the recipient. There are a number of alternative innovative ways to boost reader engagement, and here are 4 of my favorites in terms of originality and

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