Cheetah Digital (Formerly Experian Cross Channel Marketing) released their 2016 Q4 Quarterly email benchmark report earlier this year. A portion of their report covered the topic of Kinetic or Interactive Email. There report gives a good overview on what kinetic email can do but the key number in the report is that kinetic email increased unique click rates by 18% and click-to-open rates by more than 10%.
The report also contains a good summary of interactive email techniques.
Read the Report