Interactive Email

AMP for Email: What You Need to Know About Google’s New Interactive Email Effort

AMP for Email is a subset of AMP that, like AMP, offers Javascript-like functionality for email. Since all email clients block Javascript by default, AMP offers a limited, and secure alternative to Javascript without giving senders the ability to run arbitrary code

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Magic 8 Ball: Achieving Pseudo-Random Outcomes In Interactive Email

I built an email incorporating an interactive Magic 8 Ball for Email on Acid. This technique uses a technique animating a series of labels over a button to achieve a "pseudo" random outcome when the user presses the button.

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Faux-Fixed Interactive Email Scrolling Technique

I wrote on the Email on Acid blog a technique to mimic fixed positioning yet works on a surprising number of email clients, namely: iOS (iPhone, iPad), Apple Mail, Outlook for Mac, Gmail Webmail and Mobile Apps (yes!) and Yahoo!

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Faux-Video: Video in Email Using Sprites

Kristian Robinson implemented a technique to display a set of videos using JPEG sprites for UK's Channel 4. This technique involves converting a video into a grid of scenes in JPEG and using CSS animation display the "faux-video"...

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Swipe to Reveal Technique

Check out this swipe to reveal technique created by Daniel Sivan from Wired Messenger. This technique overlays a foreground image over a background and uses padding to "push" the image to the right of a container leaving a "handle" that the user

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Filmstrip Technique: Interactive Email in The Android Gmail App

Three of the biggest gripes about interactive email I hear (other than its a fad), is that interactive email is too complicated, its not supported in Gmail and that it won’t work in MailChimp. Here’s a technique that addresses all three!...

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Microsoft Interactive Email That Does Not Work on Microsoft Email Clients

I came across this interactive email featuring Microsoft Surface computers. The email uses an interactive accordion to display a list of Surface devices that expand and collapse when the recipient taps or clicks on an arrow within the accordion. I thought that

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Email on Acid’s Choose Your Adventure Interactive Email

I built an interactive email for Email on Acid’s 4th of July campaign with a “Choose Your Adventure” format. The email featured a scenario that is so familiar to those of us who build email campaigns, where a bug is discovered right

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My Interview With MailChimp

I was interviewed by the folks at MailChimp for a newsletter series they were doing on interactive email. FreshInbox: On a Mission to Take Interactive Email Mainstream FreshInbox founder Justin Khoo — who started his career as an internet engineer for GE, built websites

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Labels With Images May Not Be Clickable in Internet Explorer

If you've been experimenting with interactive email, you may find that carousels with image thumbnails may not trigger in Yahoo! Mail or AOL when viewed in Internet Explorer even though they support interactivity. Thankfully there are workarounds that allow you put

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