Interactive Email

Filmstrip Technique: Interactive Email in The Android Gmail App

Three of the biggest gripes about interactive email I hear (other than its a fad), is that interactive email is too complicated, its not supported in Gmail and that it won’t work in MailChimp. Here’s a technique that addresses all three!...

Read More

Microsoft Interactive Email That Does Not Work on Microsoft Email Clients

I came across this interactive email featuring Microsoft Surface computers. The email uses an interactive accordion to display a list of Surface devices that expand and collapse when the recipient taps or clicks on an arrow within the accordion. I thought that

Read More

Email on Acid’s Choose Your Adventure Interactive Email

I built an interactive email for Email on Acid’s 4th of July campaign with a “Choose Your Adventure” format. The email featured a scenario that is so familiar to those of us who build email campaigns, where a bug is discovered right

Read More

My Interview With MailChimp

I was interviewed by the folks at MailChimp for a newsletter series they were doing on interactive email. FreshInbox: On a Mission to Take Interactive Email Mainstream FreshInbox founder Justin Khoo — who started his career as an internet engineer for GE, built websites

Read More

Labels With Images May Not Be Clickable in Internet Explorer

If you've been experimenting with interactive email, you may find that carousels with image thumbnails may not trigger in Yahoo! Mail or AOL when viewed in Internet Explorer even though they support interactivity. Thankfully there are workarounds that allow you put

Read More

Tinder Inspired Interactive Email: Interview With Penguin Random House

Penguin Random House sent a Tinder themed interactive email this past Valentines.

I took the opportunity to interview Cassie Spencer, Manager of Email Marketing on the Email on Acid blog to discover some of the inspirations and challenges they came across when building

Read More

How to Implement Sliding Carousel Transitions

This article goes into the details on adding sliding transitions between images in a image carousel for email.

Read More

How to Restart CSS Animations in Email Using The :active Pseudo-Class

One of the questions often asked about CSS animations is "Why use CSS animations when an animated gif works in many more clients?"

Until now, the answer seems to be that CSS animations are more fluid, has smaller filesize and a much higher

Read More

Sonic the Hedgehog Game in Email

One of the exciting possibilities of interactive email is games. Kristian Robinson of Two built two really cool versions of Sonic the Hedgehog games that you can play within an email. I was blown away with the slick execution of both

Read More

:hover Pseudo-Class Limitations on iOS Mail

Pseudo-classes such as :hover and :checked are work-horses of interactive email.

However you should be aware that the :hover pseudo-class will only activate on certain elements in the iOS email client and knowing this can save you some headaches when troubleshooting

Read More