The New Yahoo! Mail and How to Target It

Yahoo! Mail released an update that came with a new UI, a few new features and some performance improvements. Yahoo! Mail also made some tweaks on how they process CSS as well. The significant change is that the new Yahoo! Mail no longer strips display:none styles when applied inline. Since this release is considered “beta”, [...]

Read More

Labels With Images May Not Be Clickable in Internet Explorer

If you've been experimenting with interactive email, you may find that carousels with image thumbnails may not trigger in Yahoo! Mail or AOL when viewed in Internet Explorer even though they support interactivity. Thankfully there are workarounds that allow you put images within labels that will work in Internet Explorer...

Read More

Email on Acid Releases Plugins for Chrome and Dreamweaver

Email on Acid releases plugins to speed up email testing by letting email developers kick start tests directly from Chrome and Dreamweaver.

EOA Chrome Extension

EOA Dreamweaver Plugin

Read More

Targeting AOL Mail

If your design needs some tweaking in AOL Mail, this article covers some techniques you can use to target your fixes just for this email client.

Read more...

Read More

Cheetah Digital Report: Kinetic Email Increases Click-to-Open Rate by 10%

Cheetah Digital (Formerly Experian Cross Channel Marketing) released their 2016 Q4 Quarterly email benchmark report earlier this year. A portion of their report covered the topic of Kinetic or Interactive Email. There report gives a good overview on what kinetic email can do but the key number in the report is that kinetic email increased [...]

Read More

Implementing Navigation Controls in Image Carousels for Email

This article goes into the nitty gritty of using the CSS :checked selector and checkboxes to implement navigation controls for a carousel in email.

Read More

Image Map Support in Email Clients

There is a misconception that image maps are poorly supported among email clients. This article goes over which clients support image maps as well as some of the advantages and disadvantageous of using them in your campaigns.

Read More

Tinder Inspired Interactive Email: Interview With Penguin Random House

Penguin Random House sent a Tinder themed interactive email this past Valentines.

I took the opportunity to interview Cassie Spencer, Manager of Email Marketing on the Email on Acid blog to discover some of the inspirations and challenges they came across when building that email.

Read the interview.

Read More

How to Implement Sliding Carousel Transitions

This article goes into the details on adding sliding transitions between images in a image carousel for email.

Read More

Yahoo Mail Android Only Supports Style Tag in Email Body

Although the Android and iOS versions of the Yahoo! Mail app look similar, there is a key difference between them and that is the iOS version supports <style> in both the head as well as the body of the email whereas the Android version only supports <style> in the body. This article explores some of [...]

Read More