Targeting AOL Mail

If your design needs some tweaking in AOL Mail, this article covers some techniques you can use to target your fixes just for this email client.

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Cheetah Digital Report: Kinetic Email Increases Click-to-Open Rate by 10%

Cheetah Digital (Formerly Experian Cross Channel Marketing) released their 2016 Q4 Quarterly email benchmark report earlier this year. A portion of their report covered the topic of Kinetic or Interactive Email. There report gives a good overview on what kinetic email can do but the key number in the report is that kinetic email increased [...]

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Implementing Navigation Controls in Image Carousels for Email

This article goes into the nitty gritty of using the CSS :checked selector and checkboxes to implement navigation controls for a carousel in email.

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Image Map Support in Email Clients

There is a misconception that image maps are poorly supported among email clients. This article goes over which clients support image maps as well as some of the advantages and disadvantageous of using them in your campaigns.

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Tinder Inspired Interactive Email: Interview With Penguin Random House

Penguin Random House sent a Tinder themed interactive email this past Valentines.

I took the opportunity to interview Cassie Spencer, Manager of Email Marketing on the Email on Acid blog to discover some of the inspirations and challenges they came across when building that email.

Read the interview.

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How to Implement Sliding Carousel Transitions

This article goes into the details on adding sliding transitions between images in a image carousel for email.

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Yahoo Mail Android Only Supports Style Tag in Email Body

Although the Android and iOS versions of the Yahoo! Mail app look similar, there is a key difference between them and that is the iOS version supports <style> in both the head as well as the body of the email whereas the Android version only supports <style> in the body. This article explores some of [...]

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How to Restart CSS Animations in Email Using The :active Pseudo-Class

One of the questions often asked about CSS animations is "Why use CSS animations when an animated gif works in many more clients?"

Until now, the answer seems to be that CSS animations are more fluid, has smaller filesize and a much higher color palette (gif images are limited to 256 colors). There is now another reason to use CSS animations - the ability to play the animations on demand...

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Sonic the Hedgehog Game in Email

One of the exciting possibilities of interactive email is games. Kristian Robinson of Two built two really cool versions of Sonic the Hedgehog games that you can play within an email. I was blown away with the slick execution of both these games as playing them had an authentic albeit brief experience...

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Background Images in Windows 10 Mail

Although VML is widely used in Microsoft Outlook 2007-2016, background image support has been elusive in the new Windows 10 Mail. Marshall Gerz found a method of implementing VML that allowed for background images to work in both Outlook and Windows 10 Mail.

Read about the technique in the Litmus forum and be sure to check out Cosmin Popovici's attempts in the comments as well.

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