There is a misconception that image maps are poorly supported among email clients.
This article goes over which clients support image maps as well as some of the advantages and disadvantageous of using them in your campaigns.
Penguin Random House sent a Tinder themed interactive email this past Valentines.
I took the opportunity to interview Cassie Spencer, Manager of Email Marketing on the Email on Acid blog to discover some of the inspirations and challenges they came across when building that email.
Although the Android and iOS versions of the Yahoo! Mail app look similar, there is a key difference between them and that is the iOS version supports <style> in both the head as well as the body of the email whereas the Android version only supports <style> in the body. This article explores some of […]
One of the questions often asked about CSS animations is "Why use CSS animations when an animated gif works in many more clients?"
Until now, the answer seems to be that CSS animations are more fluid, has smaller filesize and a much higher color palette (gif images are limited to 256 colors). There is now another reason to use CSS animations - the ability to play the animations on demand...
One of the exciting possibilities of interactive email is games. Kristian Robinson of Two built two really cool versions of Sonic the Hedgehog games that you can play within an email. I was blown away with the slick execution of both these games as playing them had an authentic albeit brief experience...
Although VML is widely used in Microsoft Outlook 2007-2016, background image support has been elusive in the new Windows 10 Mail.
Marshall Gerz found a method of implementing VML that allowed for background images to work in both Outlook and Windows 10 Mail.
Read about the technique in the Litmus forum and be sure to check out Cosmin Popovici's attempts in the comments as well.
If you have unlinked images in your email and the image is above a certain size, Gmail will display an image download icon when you move the cursor over the image.
Pseudo-classes such as :hover and :checked are work-horses of interactive email.
However you should be aware that the :hover pseudo-class will only activate on certain elements in the iOS email client and knowing this can save you some headaches when troubleshooting your interactive email designs....
Outlook.com strips certain kinds of placeholder links. This article explains how you can use placeholders in your links that won't be stripped by Outlook.com...