It looks like Gmail’s Grid View is no more. The email design and marketing community (the majority of Grid View’s users probably) noticed that Grid View was no longer displaying in Gmail’s Promotional Tab late last Friday. We had hoped that it was a temporary glitch and that one of the more recent audacious enhancements to email would return.
Sad to say, I’ve got confirmation from the Gmail team that Grid View has indeed been cancelled. “It was an experiment which we decided not to pursue.”
There was concern about Google’s commitment to Grid View months after the feature was launched as Google kept Grid View in “field trial” status and didn’t roll it out widely. In fact there was hardly any mention of Grid View during the Gmail team’s AMA on Reddit last December. In hindsight, the silence should have given us a clue.
Perhaps Gmail is working on something even more enticing? Well lets hope at a minimum we’ll see responsive email support in their mobile apps and style tag support in webmail!
By the way for posterity’s sake, here’s EmailMonday’s Guide to to Everything You Need to Know about Grid View.