I came across this interactive email featuring Microsoft Surface computers. The email uses an interactive accordion to display a list of Surface devices that expand and collapse when the recipient taps or clicks on an arrow within the accordion. I thought that this email was very well executed – it was simple and the interactivity enhanced the experience of the email.
View the email here.
Here’s the irony. Besides Outlook for the Mac, this interactive email does not work on ANY of Microsoft’s email clients including Windows Mail on the Surface!
Microsoft, its time to support modern HTML in Outlook for Windows!
I understand Outlook uses Word to render emails for Office compatibility, but as I’ve written over and over again, the solution is simple – support a HTML5 header in Outlook. If that header is present, render the email in IE or Edge or Chrome, anything but Word.
<meta http-equiv="X-Email-Render" content="HTML5">
Emails generated by Outlook won’t contain the header and will continue to be rendered in Word with all the Office compatibility goodness – and everyone is happy. Plus, I KNOW modern HTML support in Outlook is possible… because… Outlook add-ins already enjoy that capability!
It seems that Microsoft’s strategy is to phase out “on premise” or desktop software so there’s no urgency in actually addressing this issue. Even though Outlook for Windows may start to dwindle, email developers still have to deal with Outlook’s poor HTML support and that means less time for innovation.
Doing nothing goes against Microsoft’s mission to “empower every person and every organization on the planet to achieve more”. Guys, its time to #HitRefresh.