Gmail, We Need To Talk

I posted an "open letter" to Gmail on TechCrunch about why better HTML/CSS support will help Gmail's goal to get developers excited about innovations in email.

Read the article

Read More

Pret’s Kinetic Email Case Study on Campaign Monitor

Check out this case study of a kinetic campaign featuring an interactive smoothie cup the digital agency bigdog created for Pret, a British sandwich retail chain featuring their line of smoothies.

The kinetic version featured an empty cup and the recipient could watch the cup fill up by selecting from six different flavors. The fallback version featured a stack of smoothies, which I thought was neat.

Read More

CSS Animation Entrance Effects in Email

Entrance effects using CSS animation can add some flair to your email. Unlike more ambitious kinetic email designs that may involve a lot of development time , entrance animation effects leveraging CSS 2D transforms can deliver some pizzaz without a lot of extra effort.

Read More

CSS Animations in Email and Vendor Prefixes

Although CSS animations are only supported by modern email clients, used strategically CSS animations can bring a level of flair and sophistication to your email.

Read More

How I Helped Make Office 365 a Little Safer

A few months back, while testing clients for kinetic CSS support I stumbled upon something peculiar when I opened a test email in Office 365. A purple div was appearing at the bottom left of the browser window within the area of the client that was outside of the email itself...

Read More

Hybrid Collapsible Menu For Email

Here's a collapsible navigation menu for email that uses the :checked selector when available and :hover when not. Certain email clients as well as email service providers don't support checkboxes in email so when checkboxes are stripped, this technique continues to work in clients that only support the :hover selector.

Read More

Image Carousel for Email Tool

Here's a tool that lets you build an image carousel for email that displays up to five images. In addition to the modern mobile clients such as the iOS Mail and Android 4.x Mail clients, the generated carousel works in Yahoo! Mail and Gmail webmail as well...

Read More

Gmail on Android doesn’t display background images on non-Gmail accounts

One of the features of Gmail on Android is that you can configure it to access email from non-Gmail accounts. However it appears that when doing so, background images are not displayed when emails from non-Gmail accounts are opened.

Read More

Email Client Support for Interactive and Dynamic CSS

Have you always wanted to experiment with kinetic email - interactive and dynamic CSS in email - but did not know where to start? Introducing the FreshInbox Resources section where you can familiarize yourself with kinetic email support in email clients as well as examples and tips.

Read More

Rollover or Tap to Reveal Technique in Email

Here's a way to implement a neat "rollover to reveal" message in email. You can send an email that has a teaser cover message that when the recipient hovers the cursor over the message it reveals a hidden surprise message...

Read More