I came across this interactive email featuring Microsoft Surface computers. The email uses an interactive accordion to display a list of Surface devices that expand and collapse when the recipient taps or clicks on an arrow within the accordion. I thought that this email was very well executed – it was simple and the interactivity enhanced the experience of the email.
View the email here.
Here’s the irony. Besides Outlook for the Mac, this interactive email does not work on ANY of Microsoft’s email clients including Windows Mail on the Surface!
Microsoft, its time to support HTML5 in Outlook for Windows!
I understand the need for Office compatibility, but as I’ve written over and over again, the solution is simple – support a HTML5 header in Outlook. If that header is present, render the email in IE or Edge or Chrome, anything but Word.
<meta http-equiv="X-Email-Render" content="HTML5">
Emails generated by Outlook won’t contain the header and will continue to be rendered in Word with all the Office compatibility goodness – and everyone is happy.
PS. Here’s a tip. Trial the header support on the Outlook client for Windows Phone. Nobody’s using it anyways.