4 Email Examples that are Pushing the Envelope of Email
Posted in Email Marketing, Interactive Email, Interactive Email Tutorials by Justin On August 3, 2014
Animated gifs can be an effective technique to increase reader engagement by catching the eye of the recipient. There are a number of alternative innovative ways to boost reader engagement, and here are 4 of my favorites in terms of originality and
Gmail Please Fully Support The Style Tag #CanHasStyle
Dear Gmail,
Thank you for all the wonderful new innovations in Gmail over the past year: Action Buttons, Related Google+ Page Widget, Inbox Tabs and most recently Grid View. They're all very exciting for us
Thank you for all the wonderful new innovations in Gmail over the past year: Action Buttons, Related Google+ Page Widget, Inbox Tabs and most recently Grid View. They're all very exciting for us
How to Get your Logo to Display in Gmail Grid View
Since Gmail introduced Grid View there has been a lot of buzz on creating imagery that is optimized for the Gmail's Grid View. A distinct part of the Grid View is the sender's logo and unfortunately logos of a lot of
Tool to Create an Interactive Image in an Email
Over the past several months some readers have expressed interest in using some of the interactive email techniques covered by some of my blog posts.
In an effort to make these techniques even more accessible I created a Read More
In an effort to make these techniques even more accessible I created a Read More
Here’s a Tool to Test Featured Images for Gmail’s new Promotions Tab Grid View Layout
I wrote this tool over the weekend to experiment with Google's new Featured Images markup that allows the sender to designate a "featured image" of the email to be displayed when the recipient opens the Promotions tab in Grid View.
Read More
Read More
Why Your Email May be Missing a Featured Image in the Gmail Grid View [Updated]
Gmail launched Grid View two days ago that featured listed emails in a grid view like a Pinterest pinboard.
One thing caught my eyes immediately. A fair number of emails did not have a featured image even though there were fairly large images
How to Create an Image Carousel for Email – Part 2 [Web & Desktop]
Posted in Email Marketing, Email Resource, Interactive Email, Interactive Email Tutorials by Justin On March 24, 2014
Gmail’s recent big marketshare bump
Posted in Email Marketing by Justin On March 20, 2014
Litmus publishes a report of email marketshare based upon the statistics that they collect from emails that are tracked using their Email Analytics service. In the February 2014 report, I noticed Gmail made a leap from 3.02%
How to Create an Image Carousel for Email – Part 1 [Mobile]
Posted in Email Resource, Interactive Email, Interactive Email Tutorials by Justin On February 25, 2014
This is a two part article that will walk through how to build a thumbnail driven image carousel in an email. In this post we will work on getting it to work on mobile clients - specifically the native iPhone and Android
Image Rollovers for Mobile and Non-Mobile Email
Posted in Email Marketing, Interactive Email, Interactive Email Tutorials by Justin On February 10, 2014
In previous articles we saw how we can implement interactive image rollovers for either webmail or mobile email.
This tutorial will go over how we can combine both techniques for an image rollover example that works with mobile AND non-mobile email
This tutorial will go over how we can combine both techniques for an image rollover example that works with mobile AND non-mobile email